The Greater Fort Erie Chamber of Commerce

 

MEDIA RELEASE

New Binational Television Program Kicks Off Thursday, Feb. 4!



The Binational Tourism Alliance is pleased to announce the launch of a new television show “The Cross-Border News”, on TVCogeco starting this Thursday, Feb. 4 at 6:00 p.m. 

Arlene White, Executive Director of the Alliance will host the program, which airs every Thursday from 6:00 to 7:00 p.m. and Sunday from 7:00 to 8:00 p.m.  This informative new series will complement the successful radio programs of the same title which air Fridays 11:00 a.m. to 12 noon on 1230AM WECK in Buffalo and Saturdays 1:00 to 2:00 p.m. on CKTB AM in St. Catharines.

The program kicks off with a historic look back at the ties that bind the Canadians and Americans who live, work and play in Binational Niagara.  Each week, the program will center on a specific cross-border theme from politics to culture, tourism infrastructure, education and well-known community landmarks.

“The Cross-Border News was developed to showcase the people, places and things that are happening in Binational Niagara,” advised White.  “We’ve had the pleasure of working with and learning from hundreds of binational partners for over 10 years and this is our opportunity to share the stories of the great work being done in our communities.”

 The Binational Tourism Alliance is a membership based, non-profit tourism and economic development organization that works with organizations and operators on both sides of the border to raise the awareness of the importance of cross-border regions like Niagara to the economy of North America and the different sectors that are involved in the development of our binational communities.

We are involved in advocacy, research, product development, marketing, training and information sharing with and on behalf of our more than 140 members from Manitoba to Plattsburgh, who in turn represent 7500 operators and organizations across the Great Lakes Region.

For more information about this new program and scheduled guests, contact Arlene White at 1-877-884-2736 x133 or arlene.white@btapartners.com

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